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Advancing equality and diversity in universities and colleges


North Lindsey College

Building bridges: changing gender perceptions

Keywords: Apprenticeships and traineeships, Beauty therapy, Construction, Enabling careers advisers, Engaging employers, Engineering, Hairdressing, Sex

Region: Yorkshire and the Humber region

Aims

  • To effect a positive shift in expressed attitudes towards gender roles, as reflected in formal/informal interpersonal communications and also training/marketing practices in the educational culture of apprenticeships.
  • The production and implementation of improved practice mapped out for all stakeholders in a good practice guide. This would be collectively produced in association with college staff, current learners, employers and other external partners. The purpose of the guide is to address gender underrepresentation in the apprenticeship areas identified.

Outcomes

The first stage of the project focussed upon changing the culture manifest in expressed attitudes towards gender roles within hairdressing and beauty therapy, engineering and construction. This resulted in the production of a good practice guide developed using the professional dialogue collaborative change model involving all stakeholders. The good practice guide will be measured through teaching observation data for each vocational area and year-to-year comparison with a focus on gender inclusive approaches.

The second stage looked at the pilot implementation of the guide with staff toolkits, complimentary monitoring and self-auditing. The good practice guide will be measured through teaching observation data for each vocational area and year-to-year comparison with a focus on gender inclusive approaches. Events also took place to launch the guide.

Resources

Project team

Main contact: Bob Dickinson: bob.dickinson@northlindsey.ac.uk