Marketing sports services to diverse audiences
To promote the any-body month initiative, the disability sport officer at the University of Nottingham developed an extensive communications plan to target the widest possible audience. Methods for engaging with participants included:
- the university’s website
- social media (Twitter and Facebook)
- university media (radio and magazine)
- flyers and posters
- word of mouth through university contacts including the students’ union, athletics union, disability support team, student volunteer centre and development office
The disability sport officer set up a blog to provide information on forthcoming events and initiatives to ensure awareness of opportunities for disabled people to participate is sustained.