Open Menu Close Menu

Home Equality and diversity good practice fund Funded projects Bournemouth and Poole College of Further Education

Bournemouth and Poole College of Further Education

Challenging stereotypical career choices through apprenticeships

Keywords: Apprenticeships, Enabling careers advisers, Peer mentoring, Sex

Region: South West region


This project aimed to challenge the social and cultural barriers preventing young males/females from accessing traditionally gender-biased industries, aiming to encourage increased apprenticeship representation of males into traditionally perceived female industries.


The project has given future apprentices the role models to aspire to. It has also given young people access to materials for self-supported career planning and development

A short video “Go For It!” that challenges Gender Stereotypes through experiences of young apprentices and their employers was produced as well as an interactive apprenticeship presentation for use in schools and colleges.

Challenging gender stereotypes has also been embedding within career planning processes.


Project team

Main contact: Gemma Genco: