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Reading Borough Council

Valuable or a drain: perceptions of employment for 50+

Keywords: Age, Careers, Employment, Enabling careers advisers

Region: South East region


The project aimed to dispel the myths and positively promote employment for those aged 50 and over.

The project looked to:

  • increase the employment outcomes of those aged 50+ locally
  • change attitudes and perceptions of employers, advisers and those aged 50, towards 50+ employment in the partnership
  • develop a wider understanding of 50+ employment issues via dissemination for a range of practitioners


The project resulted in the following outcomes:

  • 18 face to face interviews
  • 9 electronic surveys were completed companies
  • 52 individuals who were unemployed or who had recently gained employment aged 50+ completed a questionnaire electronically or in hard copy
  • Four 50+ unemployed individual’s undertook work experience placements with Reading and Bracknell Forest council’s.
  • Case studies were gathered and capitalised upon when opportunities arose.
  • A webinar is being produced to share the project findings, point advisors to helpful resources, examine the case studies and will include direct feedback from participants in the project.


Project team

Main contact: Julie Light: